The Mobile Marketing Handbook A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
July 21, 2009 by Cellular Technology · Leave a Comment
The Mobile Marketing Handbook A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.
User Ratings and Reviews
2 Stars Lack of extended examples
This book left me wanting a lot more. A volume like this would shine if there were detailed and extended examples of campaigns that worked well, and not so well. Why did some succeed and others fail - that’s what we learn from. There are some short case studies, but nothing goes into detailed and extended metrics or enough ROI information.
Universal Design for Web Applications Web Applications That Reach Everyone
May 25, 2009 by Cellular Technology · Leave a Comment
Universal Design for Web Applications Web Applications That Reach Everyone
Universal Design for Web Applications teaches you how to build websites that are more accessible to people with disabilities and explains why doing so is good business. It takes more work up front, but the potential payoff is huge — especially when mobile users need to access your sites. You’ll discover how to use standards-based web technologies — such as XHTML, CSS, and Ajax, along with video and Flash — to develop applications for a wide range of users and a variety of devices, including the mobile Web. You’ll also learn specifics about this target audience, especially the key over-50 age group, whose use of the Web is rapidly growing. With this book, you will: Learn the importance of metadata and how it affects images, headings, and other design elements Build forms that accommodate cell phones, screen readers, word prediction, and more Create designs using color and text that are effective in a variety of situations Construct tables that present information without spatial cues Design Ajax-driven social networking applications that people with disabilities can access Provide audio with transcriptions and video that includes captions and audio descriptions Discover assistive technology support for Rich Internet Application technologies such as Flash, Flex, and Silverlight
Universal Design for Web Applications provides you with a roadmap to help you design easy-to-maintain web applications that benefit a larger audience.
